We are real.
If this brand isn’t an authentic voice for the founders, staff, and collaborators, it will be an outright failure. Many creative agencies get caught up in buzz words and rhetoric, and it is easy to lose track of the true mission. We may slip up and say something like “ignite visual harmony”, but we really just wanna make pretty stuff that makes people smile.
We hate the idea of our creative process causing stress on anyone involved. If a client or collaborator walks away from a project feeling misrepresented, we aren’t doing what we set out to do. Our goal of maintaining “realness” translates into everything we do: budget negotiation, timeline projections, progress updates, on-site professionalism, copyright, etc.